Wednesday, April 8, 2009

Goodbye to All That -- Newspaper Version

Jeff Jarvis on the current, as in right now, state of the newspaper business, and what the owners need to hear. H/t Huffington Post.

You've had 20 years since the start of the web, 15 years since the creation of the commercial browser and craigslist, a decade since the birth of blogs and Google to understand the changes in the media economy and the new behaviors of the next generation of - as you call them, Mr. Murdoch - net natives. You've had all that time to reinvent your products, services, and organizations for this new world, to take advantage of new opportunities and efficiencies, to retrain not only your staff but your readers and advertisers, to use the power of your megaphones while you still had it to build what would come next. But you didn't.

You blew it.

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